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If a picture is worth a thousand words, then a data visualization must be worth far more than that.
In Part 1 of our two part series on data visualization, we talked about GOOD visualizations, what types of visualizations work better, when to use them and the like.
Today we’re talking about BAD visualization. When data viz goes wrong. And of course we have to start with the PIE CHART. As a wise friend once told me, “If a chart is named after food, then I don’t like it”.
We know lots of people don’t feel the same way about pie charts, so we wanted to discuss a bit about WHY it’s not a great tool for helping you tell your data stories. We won’t say you can’t use it, but make sure you know what it does and doesn’t do well. We’ll also hit on the “Data to Ink Ratio” which was pioneered by Edward Tufte and look at the pie chart on this ratio scale.
Finally, we wanted to talk about DESIGN when it comes to data visualization. Design doesn’t have to be colorful or frilly. Design can actually be minimalistic and utilitarian in form and function. The goal here isn’t to say that one is better than the other, but to ensure you’re thinking about your audience and how you want them to act after seeing your visualization.
If you’re creating something public and want lots of Shares, Re-Tweets and Likes, then a more infographic approach can work well. If you’re creating something for your CFO, tables, numbers and no-frill visualizations are probably a better way to go.
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The Data Able podcast is produced by Dave Mathias and Matt Jesser, and made possible by Beyond the Data.
At Beyond the Data, we are on a mission to help high-performing individuals become champions for a more data-driven approach in their organizations. We believe that data science is only part of the equation.
Getting value out of data requires building a culture that starts with YOU, is supported by executives, and trickles down to every front-line specialist in your organization.