Building products. Coaching builders.
Teams decide on vibes under uncertainty, then get trapped between slow, expensive builds and shadow-IT chaos. Dave helps them use AI to build and learn faster, make higher-quality decisions, and stop paying the amnesia tax.
How Dave helps
01
Raise decision quality under uncertainty and install the decision memory that stops teams from relitigating what they already know.
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02
Use AI and vibe coding to prototype, learn, and make go/no-go decisions before expensive builds—without creating shadow-IT chaos.
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Looking for a talk or team session? Explore speaking & workshops →
Experience across Cargill, Shipwell, U.S. Bank, Mayo Clinic, Medtronic, and the Carlson School of Management.
A challenge worth asking
Making great products, insights, and experiences is tough. Developing repeatable processes and teams that can make them is tough, too. Beyond the Data helps your organization question assumptions, connect people with evidence, and turn better thinking into better outcomes.
From insight to action
Understand customers, teams, evidence, constraints, and what success actually means.
Connect human needs and business outcomes to a focused product, data, or AI approach.
Build momentum while helping people and processes grow stronger—not more dependent.
Author & translator
Dave is the author of Data Storytelling and Translation, a practical guide to helping data, business, and product people create shared understanding—and make better decisions together.
More about Dave →
Draft cover concept
Forthcoming book
Organizations pay a hidden cost every time they re-decide a settled question or re-learn something they once knew. This book, now in development, explores how that tax compounds—and how organizational memory can stop it.
Read the related thinking on the blog.
New weekly podcast
Dave Mathias and Allison Herbert host ProductCamp Conversations, a weekly podcast for curious product people. Join them—and occasional guests—as they think out loud about community, the human side of product, and what practitioners learn from one another.
Listen and subscribe →Writing on AI, products, empathy, and better ways of working.
Allison Herbert and Dave Mathias are taking the spirit of ProductCamp into a new weekly podcast about community, the human side of product, and what practitioners learn when they compare notes.
Organizations pay a hidden tax every time they relitigate a decision they already made. Here's what the amnesia tax is, why it compounds, and how to stop paying it.
Most stalled enterprise AI pilots weren't killed by the technology. They were killed by decisions nobody made. Here's the diagnosis and what to do differently.
Vibe coding earns its keep in two places: de-risking product bets before engineering gets expensive, and solving the long tail of internal problems engineering will never touch. Here's how to run both.
Your decision docs are write-only memory. Here's the difference between documenting decisions and actually remembering them, and how product teams can close the gap.
Let’s talk about your organization, audience, or next challenge.