Two hot or dare I even say sexy roles are product manager and data scientist. Some make the magician or unicorn metaphor for great product managers and data scientists even. No, I don’t believe in real magic and unicorns and certainly not product manager magicians and data scientist unicorns. Let’s discuss what these sought after product and data roles from perspective of someone aspiring to be but also from someone hiring someone that is.

Behavioral science is an area where organizations are just starting to realize its importance. As you are making your digital transformation, the human element is even more important and behavioral science should play a role. Think of it as the study of why people do what they do and why they make the decisions they make. No matter your role it is time to start harnessing the power of behavioral science to make better products, provide better experiences, and generate better insights.